Analysis: The Status (Quo) Effect
Posted on April 12th, 2010 by World of Warcraft News
[Psychologist and gamer Jamie Madigan looks at the psychological ramifications of taking advantage of people's tendency to keep with the status quo - particularly with regard to sign-up options for media and how they could be applied to games.] Many of us have been surprised in spite of ourselves when one day we looked up and realized that we’ve been paying for a MMO like World of Warcraft when …
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